My previous employer — Rapid News Communications — has just launched a new website / online community. Personalize, which sits very comfortably alongside its sister publication The TCT Magazine, is fully dedicated to the flourishing personal 3D printer market for makers and individuals.
As a communications company that has been on the front line reporting all the latest and greatest developments in additive technology since the very beginning the burgeoning 3D printer market posed a problem for RN insomuch as The TCT magazine is singularly, and proudly, focused on product development, engineering and manufacturing technologies that reduce time-to-market for industrial organisations. The 3D printer market could not be overlooked, but neither could it be allowed to dilute the core TCT message.
The result is Personalize. And it’s a good result. In the first few days since its launch I’ve heard that the unique visitors to the site have been impressive and the feedback extremely positive. Objectively though, now as an outsider, it looks good, provides for easy engagement and the early content is broad and inclusive. The public message is that this is when the serious work begins, and it will, as the team works to build on a very solid foundation. I, for one, will be a regular visitor and look forward to getting involved.
It is also the reason why the RN team have been so vociferous in their contributions to the interminable 3D printing / Additive Manufacturing (AM) terminology debate, and cynical when it comes to using just one of these terms. Kind of all makes sense now as to why there was no give whatsoever in their argument. I stick by my comment on Duncan Wood’s blog post about this on the Personalize site — the nutshell version of my comment being that dual positioning works during this transition phase of the tech, but in the end, it will all be 3D printing! For TCT this means the context provided will be a prototyping & manufacturing backdrop with production grade 3D printers and materials; and for Personalize the context will be the maker community and, in time, consumers per se who want to engage with 3D printing!
Just saying ……