Solido Heading Under the $5000 Benchmark

The thing with this 3D printing industry (and probably many others) is that developments take place incrementally, and therefore movement seems slow! Then all of a sudden, lots of things happen close together, and everything seems to start moving much faster.

Following on from the Stratasys / HP announcement last week, the airwaves are buzzing with the news that Solido will be announcing a new price structure for its professional 3D printer, the SD300 Pro, which allegedly will be "significantly under $5000," and according to the rumour mill, could even go sub-$1000. The formal announcement is to be made next Monday at a press conference at SolidWorks World 2010, in Anaheim, CA, USA. Unfortunately, I had to send a negative RSVP (would have loved to have been there) but time and funding would not allow it.

Solido had hinted at this move at the end of last year at Euromold in Frankfurt, so it is not a complete shock, and the pricing of the consumables is not likely to change much, and will be where the company will be able to make some money. Particularly if the volume of sales on the machine increases following this announcement on Monday.

The Solido process is a pretty nifty one, based on the laminated object manufacturing (LOM) process, and frequently overlooked as a result. But the company has done a good job of increasing its profile in the last two years and with this well-timed event (whether by design or coincidence) will surely gain maximum exposure.