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Ewloe, United Kingdom
Writing, tweeting, debating and occasionally getting a little over-excited about 3D Printing. But always aiming to keep it real!

Monday, 3 July 2017

GE & AM — A Historical Perspective, Ramping Up and What Next?

Feature Article for Disruptive Insight Magazine, Issue 6 [Unedited].

Everyone has heard of GE — or General Electric. Right? That big American company that makes fridges, washing machines and lights etc. …..

Before the company’s ventures into the additive manufacturing (AM) industry beyond being an early adopter of the technologies, that’s certainly how I thought about it — if I thought about it at all. Said ventures have been coming thick and fast over the past 12 months and I decided to take a closer look and think around it a little bit. 

In broad brush strokes, GE is a huge US multinational company, incorporated in NYC on the Dow Jones stock exchange and is currently in the process of moving its global headquarters to Boston, MA (from Fairfield, CT) — not a small undertaking by all accounts, but the move is scheduled to be completed 2018. The company ranks high on the much vaunted Fortune 500 list, and this year placed as the thirteenth largest company in the United States according to gross revenue figures of $111.5 Billion. The company’s history is a fascinating one, and in my ignorance, I was unaware of its origins which date back 125 years. In 1892 General Electric (which has never changed its name) was formed through the merger of the Edison General Electric Company of Schenectady, New York, and the Thomson-Houston Electric Company of Lynn, Massachusetts. Four years later, in 1896, GE was one of the 12 original companies listed on the Dow Jones Industrial average, and today it is the only original company to still be listed.

As one might imagine, a century and a quarter has resulted in many changes and vast growth for this industrial giant, involving countless mergers, acquisitions and divestments. Far too many to document here, but of note is the sale of the division of the business for which it has traditionally been best known among the general populace — its appliance division, which was sold to Haier Group for $5.4 million at the beginning of 2016.

As of 2017, GE is formed of 10 independent business operations, which are categorized as follows, according to the company:

·      GE Aviation
·      GE Capital
·      GE Digital
·      GE Energy Connections
·      GE Healthcare
·      GE Lighting
·      GE Oil & Gas
·      GE Power
·      GE Renewable Energy
·      And, the most recent — GE Additive.

GE, more specifically GE Aviation, is one of, if not, THE most prominent example of AM user evolution. This division of the company has been using additive technologies for more than two decades, and was among the earliest adopters. Tales of the earlier history with additive can vary different depending on who you listen to / speak with from GE Aviation. Most recently, I heard GE Aviation’s CEO, Mohammad Ehteshami, speaking at the Materialise World Summit (MWS) in Belgium, about GE’s initial foray into additive manufacturing both in house and via a local service provider in Cincinnati, one Morris Technologies. Since hearing him speak, much of the content of his presentation has also been published in a couple of GE Reports with some delightful perspective and further details.

The MWS presentation and the reports provide the historical context of GE’s evolution with additive technologies under Ehteshami’s leadership. He has been with the company for 31 years, no less, and in that time he has steered the development of one of the world’s largest and most powerful jet engines.

GE Aviation’s relationship with Morris Technologies, itself led by Greg Morris whose reputation across the AM industry is legendary, began back in the 1990’s in the traditional way — for engine prototypes that could be iterated rapidly. Over time, as the additive processes and materials improved, and experience increased, projects progressed — as did the relationship with Morris. Ehteshami and his team were developing the LEAP engine at this time, and had hit a roadblock with a complex part that required a multiple component assembley — the now famous fuel nozzle — and considered the possibility that additive manufacturing might offer a solution. But they didn’t know how, but they knew a man that might.  

The story goes that “[t]hey swore Morris to secrecy and sent him the computer file with the drawing of the intricate nozzle tip. He printed it from a nickel alloy and invited the team over a few days later. ‘I remember that day like today,’ Ehteshami says. ‘I was excited but also disturbed. I knew that we [had] found a solution, but I also saw that this technology could eliminate what we’ve done for years and years and put a lot of pressure on our financial model.’”

So (relatively) quickly, Ehteshami took action, as he relayed at MWS: “And we bought the company” in 2012. And indeed this was really the first compelling sign that GE was serious about AM in a different way to its aerospace cohorts. The news of the Morris acquisition got a great deal of media and industry attention at the time, as you might expect, but it was all focused on the part — that fuel nozzle, and by default the LEAP engine. What I suspect was not fully understood back then was GE’s big picture vision for AM.  

The past 12 months have gone some way to fill that picture in.

It was about this time last year that GE Aviation set the AM and 3D printing industry alight once again, with the news that it was set to acquire two European metal AM vendors — SLM Solutions (Germany) and Arcam (Sweden). Negotiations didn’t quite go according to plan, but the end result was similar when the $1.6 billion deal went ahead with the acquisition of a metal powder bed fusion technology company, Concept Laser (also in Germany), and the electron beam melting technology company, Arcam. There has been much written and debated about the size of this deal ($), and, more pertinently, about the many implications for the AM industry itself in terms of metal AM competitors and critical users of these two acquired brands. There are some arguing that GE is setting up to monopolize the metal AM part of the industry, particularly for aerospace applications, but others see it differently, arguing that it will drive developments, applications and, ultimately, adoption across the entire industry.    

Personally I am still on the fence, it could go either way but the aerospace angle here cannot be overstated. GE certainly was a client of Renishaw and EOS, indeed the LEAP engine fuel nozzles are currently qualified on EOS machines. How long it will take for them to transfer this to the Concept Laser systems — if indeed they do / can — remains to be seen.

At this point it is hard to argue that GE is not seeking to at least dominate this sector. Since the acquisitions, GE has gone on to separate its focus on additive out from the Aviation division, with the establishment of a dedicated division of its own: GE Additive, towards the end of last year. This independent division quickly went on to make a series of impressive launches including opening the first of several Customer Experience Centers, in Munich, Germany. The intent is to set up a center of AM excellence, furnished with around 10 AM machines from Concept Laser and Arcam and operated by up to 50 GE Additive employees to provide services as well as hands-on training and instruction for customers.

The further intent is to replicate this model all around the world to “expose and engrain the additive technology to manufacturers worldwide,” according to Robert Griggs, general manager of the Customer Experience Centers for GE Additive. So while aerospace will still be a dominant application, it certainly is not the only focus. With the Arcam platform in particular, medical applications are proliferating along a similar growth curve. This point is supported by GE Additive’s announcement just this month, of its formal collaboration with Stryker.

Talking of AM announcements this month, GE has been prolific – yet further indicators of the dedication and focus to this technology field. GE Additive has, in just a few weeks, announced: that it has added its proprietary Predix platform to Concept Laser machines; the aforementioned partnership with Stryker; a similar collaboration with Oerlikon; an education funding initiative with 400 schools to receive 3D printers; and perhaps most significantly, based on all its newly acquired IP plus decades of knowledge, GE is developing its own new, large frame metal AM machine. Designated ATLAS, this powder bed system is being developed to build parts up to 1 metre in the X & Y axes.  

Despite the size of and funding available to GE it is particularly interesting to note that partnerships / collaboration are still a priority. The newest relationships, with Stryker and Oerlikon are still to bear fruit. But once again, GE’s history in this regard highlights the real opportunities that exist.

Also just last week French Aviation company Safran announced that it had obtained certification for a critical aerospace, metal additively manufactured gas turbine engine part from the European Aviation Safety Agency (EASA). The part — a nozzle — is a core component within an auxiliary power unit (APU) for the Leonardo AW189 helicopter. This successful certification means that Safran can roll out the nozzles across other turbine models, validating additive manufacturing as a means of production for these high-stress parts.

Reporting on this development, Safran disclosed that the nozzle was produced using the Selective Laser Melting (SLM) process with a hastelloy X (nickel-based) material. Moreover, the part is now 35% lighter than its conventionally machined predecessor and has consolidated an eight-part assembly into a four-part assembly.  

Sound familiar?

It’s really not that surprising when you learn that the Safran nozzle comes from CFM International, a decade old collaborative venture between GE Aviation and Safran Aircraft Engines.

GE’s additive growth trajectory in recent years has been phenomenal. Key to this is that it is not linear, but the result of a multi-faceted approach to the entire ecosystem of technologies driven by high value applications.


Where GE Additive goes from here is mighty hard to second guess, so I will leave you with GE’s own words from its Investor Relations page for 2017: “We’re not done yet. Expect continued transformation in 2017 and beyond.”

Friday, 12 May 2017

If You Were @ Rapid+TCT, Probably No Need to Read This!

Ahead of leaving for Pittsburgh last weekend to attend Rapid + TCT, I had a couple of deadlines to meet, including a headline Editorial commentary for the latest issue of Disruptive Insight which went out while I was away. During my travels, I saw the notification that it had been published and, habitually, pushed it out over my social media channels.

It seemed to strike a nerve in various quarters and generated traction — both on social media and the show floor at Rapid + TCT. Within that piece I focused on the evolving nature of sensationalised marketing activities across the 3D printing and additive manufacturing industry, and the real consequence of user cynicism. I also posted a follow-up piece after talking to the two companies at Rapid that I had highlighted — as examples — in the original post, in the interests of fairness. There are lots of opinions flying around on this, and I have been trying to put together a bigger picture view to clarify my own thoughts further.

Marketing is an essential part of any successful business — generating attention and sales for that business is key to survival and growth. That’s a given, and generating attention in an industry that is experiencing strong growth itself, with increasing numbers of competitors can be tricky and demanding. It can also lead to hyperbole and exaggeration, and that’s where the problem lies. I hope the debate continues.

As I looked down on the Rapid + TCT show floor from the glass-sided bridge that crossed over it, it struck me how this type of event is, fundamentally, a massive marketing platform offering a way to get companies’ messages out directly to potential customers one-on-one, as well as to wider audiences via an increasing 3rd party press corp, some of whom can get quite competitive too.

Competition is not bad in and of itself — it drives progress and innovation, I believe. However, it can also trigger bad behaviour from people involved in it. I’ve witnessed this a few times during my career, both directly and indirectly. Sometimes it can be humorous, other times it is much more hostile. Invariably bad behaviour is unnecessary. I’ll likely circle back to this throughout this review!   

The first day of Rapid + TCT was all about information — the show floor was still being built up. Workshops and tutorials ran all day, with a heavy focus on 3D software and additive manufacturing (AM) for medical applications. There was a very high concentration of highly knowledgeable and skilled medical people all sharing and updating their peers. It was inspiring.

The main conference event kicked off after lunch with a 4 hour keynote session, again featuring some of the leading-lights in the AM industry. SME, the co-hosts of this event, and America Makes were prominent during this session and expounded the tremendous growth both organisations are experiencing. It became a recurring theme across the entire event.

During the subsequent keynote presentation by Mickey McManus, Autodesk’s Chairman of MAYA and Research Fellow Office of CTO/Future of Learning, more themes were teased out that would reoccur over the following days that are of great importance to the AM industry, specifically: cocreation, machine learning and skills development, the moving boundaries between the digital and the physical worlds and the opportunities available for early adopters. The latter of these followed Mickey’s assertion that with 3D software and 3D printing: “You haven’t seen anything yet.” A bit of a cliché, certainly, but with good reason — I heard many variations on this while I was in Pittsburgh, and indeed for the last couple of years. “We’re still just at the beginning.” “We don’t know what we don’t know, but I do know we only know a tiny fraction about 3D printing right now.” Etc. (That last one blew my mind, but just taking it at face value here.)

Independent consultant Todd Grimm followed Mickey’s presentation with a consummate delivery of a keynote rounding up what’s new in 3D printing and AM, with a nod to 3D scanning too. It was fast-paced and provided a very quick flash past of new hardware platforms that now feature on the competitive landscape of AM. Once upon a time, Todd’s presentations (he’s been doing this for many years) would cover historical context and every new development from the past year. That’s all changed – he only went back to August 2016 in his coverage, and while the names of everything new flashed past on one of his animated slides, he could only highlight some of them in his speech due to time constraints. Another, but particularly effective pointer to the tremendous growth that the AM industry is enjoying.

Prior to arriving in Pittsburgh, I had two must-attends on my radar. One of them was the panel session that rounded up Monday’s conference session and brought together some industry giants — Fried Vancraen, (Materialise, CEO); Vyomesh Joshi (3DS, CEO); Greg Morris (GE Aviation, Additive Technologies Leader); and Stephen Nigro (HP, President, 3D Printing). For me, Fried stood out in both stature and experience, not deviating from his firm beliefs that the value of 3D printing and AM always lie in meaningful applications. Greg Morris, like Fried, has a long and successful career in the AM industry. Greg, now at GE since his company Morris Technologies was acquired by GE, is the dominant force behind the LEAP engine nozzle production application of metal AM. It is THE go to application for explaining the current advantages and potential of AM in terms of topology optimization, light weighting, qualification etc. Rightly so, but I could barely suppress a snigger when Stephen Nigro commented: “how many times are we going to hear about the GE LEAP engine nozzle?” It was funny because many people have whispered that behind the scenes, many many more have likely thought it, but this was the first time someone said it out loud in the public domain, as far as I’m aware. So while the LEAP engine nozzle application is totally valid, hugely transformational in nature, and will likely go down in AM history — until there are 20/30/40 more examples of similar stature out in the open it is hard to claim real progress. I say ‘out in the open’ because there actually are more, they’re just all still a secret.  

There were some other, bordering on comical, alpha-male moments on the stage during this session, but I think the main take-away for the audience came towards the end, as the panel did concur on one major point: the industry needs to come together to progress standards.

Tuesday morning, following a girly breakfast with two amazing women — Sarah Goehrke and Mara Hitner — got underway at the convention centre with a truly surreal moment when some slam poetry, about manufacturing apparently, was delivered prior to the early keynote session. Maybe it was too early in the day (8am), or maybe I am just too old, probably a combination of the two; but it really flew right over my head and seemed somewhat misplaced IMHO. I do get that the organisers of Rapid + TCT are upping the ante and going for cool delivery and audience interaction, rather than the traditional industrial delivery which can get quite dry, but this struck me as trying a bit too hard. The graphic story-boarding only contributed to this feeling. That said, as I mentioned, it’s probably just because I am old and boring!

This session was all about metal AM, with presentations by Philippe Cochet of GE and Ric Fulop, the CEO of Desktop Metal as well as a panel session, sponsored by Desktop Metal, and featuring individuals from three companies that Desktop Metal are engaging with.

Desktop Metal (DM) was definitely the darling of Rapid + TCT 2017 – the company made a huge splash and generated an equally huge amount of attention. I can only guess at the $$$ they paid to get that attention — as well as the sponsored panel session, DM also sponsored the free WiFi access for visitors across the whole event with unavoidable messaging, and had one of the largest stands on the show floor, which was packed full with visitors every time I saw it. I got a few moments with Ric who showed me some of the parts, briefly explained how the “easily removable” supports and parts can be designed for uniform shrinkage, but he was literally run off his feet with huge demands on his time, so he agreed to answer any questions I send to him, imminently.

I’m still reserving judgement on the DM process(es) and the parts off it. I heard varying and sometimes conflicting opinions from others about it too. Ultimately I have been left in no doubt that the DM processes have been developed by some very clever people, they are progressive and there is definitely a “secret sauce” involved that is not in the public domain. But I am also certain that there will be limitations to this process, particularly for production applications.

The other notable announcement from DM actually came during the Stratasys press conference — specifically a partnership agreement between the two companies that will support an aggressive go-to-market strategy for DM via Stratasys’ reseller channels.

Stratasys used Rapid + TCT 2017 to host a major press conference, it took up a lot of time, but that’s ok because I’ve always found that time spent with SSYS people rarely disappoints. And this opportunity was no exception. Unfortunately, most of the good stuff is off the record, but we’ll get to that.
           
The headline of the Stratasys press conference was the introduction of its Continuous Build 3D Demonstrator. This follows the Infinite Build and the Robotic Composite 3D Demonstrators that the company unveiled mid-2016. I have to say, I do like this approach and Stratasys is completely upfront with it too. These are not, yet, commercial systems and there is no pricing or timeline for shipping provided. It’s more like a public beta test, whereby the company is willing to demonstrate its direction and partially lift the lid on its R&D activities.

If there is maybe one slight complaint that could be levelled here it is in the naming of it. “Continuous Build” is perhaps a little deceptive, and in 3D printing implies a conveyer belt approach but that is not what this 3D demonstrator is about. The Continuous Build concept is all about automation and modularity. The 3D printing element of it — Fortus quality no less — is actually just an enabling function of it. The automation is controlled by an innovative cloud-based architecture that is linked to multiple “cells” that can vary in number and geographic location. The goal is continuous production capabilities, whereby each individual cell is fed print jobs with minimal operator intervention, automated part removal and intelligent control for queue management and load balancing, courtesy of Stratasys’ GrabCAD infrastructure. Moreover, if a print fails, that job will automatically be routed to the next available cell, again without operator intervention. The platform is wholly scalable from three cells ad infinitum.

At the press launch, Stratasys was keen to show evidence of how and why this approach is so important for different volume production applications and had three key customers on hand to explain it from their point of view, namely In’Tech Industries, the Savannah College of Art and Design (SCAD), and FATHOM. It all made a great deal of sense actually, and keenly illustrates Stratasys’ holistic approach to providing production solutions for manufacturing applications — and not just in the aerospace and automotive sectors. The company’s horizons are much, much broader than that!

So, a couple of snippets on those off-the-record conversations, there were a few, but I have no intention of getting anyone into trouble, suffice to say that there is a general consensus that the company has made some mistakes in the past, one of particular note. But I also picked up on a unanimous determination to learn from those mistakes and build from them positively. The metal connection, innocuous as it is at this point, with DM is also strategic for the long term and, there is “A-LOT” more still to come from SSYS with the demonstrators. Looping back to my earlier points on competition, it was very interesting talking about how competitors influence Stratasys’ approach. One source openly acknowledged that HP in particular gave Stratasys “a much needed kick” in 2014, in terms of ramping up R&D and its approach to the market. Today though, across the board at Stratasys there is little to no fear that HP poses any sort of competitive threat. To be fair, I’ve heard similar from sources outside of Stratasys too, one an ex HP employee.

That’s how things stand today, but the promises of HP with regard to AM for the future cannot be dismissed easily either, particularly around its R&D into embedded electronics. Moreover, HP continues to drive its market activities for multi jet fusion with a triple announcement this week. The company announced a new partner for its ‘open platform’ for materials development, namely the chemical company Henkel, who joins BASF, Evonik and Arkema among others. Notably HP has also revealed new, extensive global sales channels with 30 partner companies that will become resellers of the multi jet fusion platforms. In addition HP is working with a number of experienced 3D printing service providers. Just yesterday, Materialise announced it has started offering production services on its two MJF platforms, which were still behind locked doors a few weeks ago.
It was only at this point that I got to spend time on the show floor. To be frank, I was barely able to skim the surface with only a few hours of show time left before heading to the airport, but some of my technology highlights are here:

I was really interested to get deeper insight into the 3DEO offering. There is some cross-over with the Desktop Metal narrative here, specifically it is a new, low-cost metal 3D printing process, it uses MIM materials and it is innovative and disruptive in nature. There is plenty to differentiate it though, because the extremely clever team behind it is offering this process as a service, demonstrating good results and does not appear to be over-promising anything. The process itself is intriguing — it is, at first glance, a powder bed binding process. However, the nature of the binder delivery is absolutely key and there is a hybrid approach included in the process in that a subtractive tool precisely cuts away at the defined geometry every few layers. Moreover, the team is open about the limitations of MIM materials, particularly in terms of shrinkage and densities. But, like, I said they are demonstrating some impressive results.

There was another new, low cost ($120,000) metal 3D printer on show at Rapid + TCT too: the Xact Metal XM200. This is a small, portable powder bed fusion process with a build volume of 127 x 127 x 127 mm, a 250 W Fibre Laser and layer resolution down to 20 μm. As yet the material palette is small, the platform can work with 316L Stainless Steel and Inconel 718 Superalloy. However, Titanium and Aluminum composites and Maraging Steel are under development.

The low-cost metal market is expanding dramatically, and the other players — OR Laser and  Mark Forged — were also at Rapid.

One other nugget that should be tucked away for users of the stereolithography (SL) process is a new system coming from CIdeas. There are currently no specs on this platform, but some intriguing teasers from CEO, Mark Littrell about his new company Paxis, which has developed a new approach to 3D printing with resin with opportunities for increasing printing speed, scalability and intelligent resin consumption — without huge vats of resin. Jason Lopes left Legacy Effects to work here, which speaks volumes too. One to watch, for sure.

On company news and developments there were Rapid + TCT announcements from a number of industry incumbents. Notable among these were the new materials from EnvisionTEC. Talking to Sarah Webster, it was clear that material development remains a key focus for CEO Al Siblani. New materials were also unveiled by SABIC.

FormLabs introduced its new Form Wash and Form Cure solutions for the first time, the intent being to reduce post-processing times. 3D Systems and Optomec both released upgraded systems too.

I got a chance to meet with Andy Snow, EOS’s US VP and talked a lot about industry and company growth. Interestingly, Andy highlighted how GE is still a dominant customer of EOS. This is not surprising, seeing as that LEAP engine nozzle is qualified and produced on EOS machines. There are some rumours (not from EOS) that this is in the process of changing, following the acquisition of Concept Laser by GE Aviation. That said, it’s going to take at least 12 months for a switch over and those LEAP nozzles are still in production.

Carbon was also highlighting its new systems, the team were all visible as they were wearing Adidas trainers with 3D printed midsoles. There’s no denying it — they look cool. The company also demonstrated a new material — flexible polyurethane, which is available via Sculpteo’s 3D printing service as of this week.

As I creep towards 3000 words (sorry!) I haven’t even got to some of the conversations I had in passing during my time in Pittsburgh. I think I’ll save them for a separate post, but themes include making 3D printing more “ordinary”-business compatible, education, women in engineering, post-processing and in-process quality control, among others.


Have a great weekend.