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Ewloe, United Kingdom
Writing, tweeting, debating and occasionally getting a little over-excited about 3D Printing. But always aiming to keep it real!

Monday 14 June 2010

Clever, Canny or Just Cynical and Gimmicky?

So 3D Systems and some of its distributors are offering trade-in deals for a ProJet 3D printer.

The logic of replicating a very successful business model is undeniable, whereby users of 3D printers can 'trade-up' to a ProJet. Beyond the logic of the idea and the gimmicky rhetoric, which goes something like this:

For a limited time only, we will credit you up to US$15,000 toward the purchase of any new ProJet 3000, or a new ProJet 5000 3D Production System when you trade-in your existing 3D printer.

... the reality is that the customer will be surrendering their exisiting 3D printer for up to $15,000 off a new ProJet, that costs in the region of $60,000.

Furthermore, 3D Systems also lists the equipment brands that can be traded in:
  • Stratasys
  • Dimension
  • Objet
  • Z-Corp
  • Envisiontec
  • 3D Systems' InVision series 3-D modelers. 
Obvious choices perhaps, but it begs the question, if this offer works, and even one person takes it up, what will 3D Systems do with the old machine(s)??? 

Any suggestions?

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