The chatter about whether or not 3D printing and/or AM is or will become mainstream has been centre stage again of late. Is it mainstream now? No, of course it isn't! That said, the mainstream press here in the UK are starting to pick up on just what these technologies can do. Indeed, just today, two articles on the subject have gone live.
Stateside there has been more mainstream press visibility with articles in some of the major daily titles, and the Jay Leno effect has had positive repercussions with increasing profile.
Today, the Daily Telegraph ran an article in its print edition outlining the impressive ALM capability at Airbus / EADS in Filton and how these companies are driving innovation and research with additive manufacturing applications that are currently undergoing the lengthy testing necessary for flight.
The Times Live also ran an online opinion piece of journalism, with a slightly tonge in cheek tone, but one that easily captures the imagination of people not familiar with 3D printing. They might need some ST knowledge though!!