When the news broke just before the weekend
that Nokia was embracing 3D printing in an outward facing way, that’s to say
for its consumers (of the Lumia820) rather than in-house for its own product
development processes, it went viral pretty quick. The excitement was almost
palpable.
It was a notable development particularly
because it is a large OEM, albeit one that has lost a great deal of market
share to Apple and Samsung in recent years, that has taken the first step
towards customization enabled by 3D printing. It’s really just a baby step, but
it is headline grabbing (something the company needs) and Nokia will go down in
history as one of the first big companies to do it. While 3D printed phone
covers have proved to be one of the consumer success stories for the tech to
date, it has been largely in the hands of 3rd party service
providers.
Talking of which, I found it particularly
interesting that two such 3rd parties — i.materialise and Sculpteo —
picked up on the news pretty quick, downloaded the files and produced some test
prints. They were quick to share.
I found myself wondering about the
motivation, with a couple of conclusions. As specialists in this field, who
better to test the process and the 3DP files offered by Nokia — and more
specifically, the results. They have the expertise and knowledge of 3D printing
that is still a prerequisite for successful results and imparted that to the
community and world at large. On the other hand, this ‘sharing’ was also a
great way of advertising their services and their ability to produce the
Lumia820 covers for all those that want them 3D printed but don’t have their
own 3D printer — and let’s face it, that’s probably most of Nokia’s customer
base!
The iMaterialise video I think shows this for what it is - a straight upload of non critical manufacturing data that is likely to get copied anyway (in the same way that there are hundreds of online files for iPhones etc).
ReplyDeleteiMaterialise should be congratulated in trying this out though. But to be honest whoever did this at Nokia should be hauled over the coals as it is a terrible marketing exercise designed only to gain media coverage on the back of all the current 3D printing hype.
In releasing these files as "ready to use" they show that either they have no understanding of AM production issues, or that they just plain don't have the sense to send the files to companies like Materialise and ask them to test it.
For the price of a few thousand £ they could have had Materialise take the files, adapt them for different printing process and release.
That Sculpteo says "the cases are a bit think but easy to alter" is avoiding the issue, and, to be honest I'm surprised they say that. Don't they have a file screening facility for online orders?
This sort of thing will happen more and more, but hopefully Nokia and others will realise that just because the test files print out nicely on their in house Objet Connex, doesn't translate to them printing at all on a typical consumer FDM printer. If they are serious about doing this they need to design new cases and covers SPECIFICALLY for AM and test them.
Printing small quantities at the office provides a strategy which allows materials to be more up-to-date because they are printed in smaller quantities and more frequently.medijo
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